XRTMED conducted a thorough assessment of the competitive landscape, identifying key messaging trends and highlighting areas where competitors are primarily focused (e.g., speed, accuracy on common anatomical structures).

Through interviews and collaboration with MVision's team, XRTMED uncovered their true differentiator: Guideline-Based Segmentation GBS™. MVision's solution not only generates contours but also adheres to international consensus guidelines, improving standardization and audit readiness.

XRTMED analyzed the competitive landscape for similar patient positioning systems, identified potential clinical collaborators, and evaluated reimbursement pathways. They built a strong business case for the AZ-733VI's unique features and clinical appeal in the US setting.

XRTMED became the manufacturer's trusted US partner. Their comprehensive approach to market entry, sales, support, and training, translated into long-term success for Anzai in the complex US market.

XRT Med investigated current challenges in radiation therapy QA, paying close attention to emerging treatment modalities like Stereotactic Body Radiation Therapy (SBRT) and Stereotactic Radiosurgery (SRS), which rely heavily on  small radiation fields.

XRTMed advised Blue Physics to focus their marketing and product development efforts on establishing themselves as the leader in TRS-483 compliant small field dosimetry.
By focusing on this niche, Blue Physics differentiated itself in a crowded QA market, positioning their technology as the go-to solution for clinics seeking accuracy and confidence in their small field radiation treatments.

Development of a high-impact animated explainer video. This project involved the following core responsibilities:
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Scriptwriting:
Crafted a concise and compelling narrative that highlighted the key features, technical specifications, and use cases of Catalyst PT.‍
Storyboarding:
Translated the script into visual concepts.
Talent Management:
Sourced and hired a skilled animator and professional voiceover artist.
Collaborative Editing:
Provided feedback and creative direction during the editing process to ensure the final animation accurately reflected the product and adhered to brand guidelines.

Increased Engagement:
The animation format proved more effective than text-heavy descriptions, leading to higher viewership and longer watch times on the product page.
Enhanced Understanding:
The animated video clearly demonstrated real-world applications of Catalyst PT, addressing customer pain points and improving product comprehension.
Elevated Brand Image:
The professional quality of the video reflects C-RAD's commitment to innovation and customer education.